Targeting an entire market can be difficult but a great way to do so is with transit advertising.
We are a society on-the-go and with such a fast pace lifestyle transit ads are sure to be noticed. You can place your ads on the inside, outside or all the way around, the options are almost endless. Here is a break-down of some of the most popular and most common transit advertising options available.
Exterior Transit Ads
Exterior ads are a great way to reach both riders and non-riders. They can be seen by pedestrians, other drivers on the road, transit passengers, etc.
Most exterior ads can be purchased in GRP showings, special quantities, or individually, varying market to market. Making them a great addition to an existing campaign or to be used as a stand alone media.
Transit Kings are located on the street side of the bus, they are the larger of the 2 side panels. These transit ads are typically 30″ x 144″ displays.
Transit Queens are located on the curbside of the bus. Seen by passing motorists, bus travelers and sidewalk traffic, this displays are typically 30″ x 108″ or 30″ x 88″ in size.
Located on the rear of the bus, transit tails are typically 21″ x 72″ in size.
Other exterior ads include but are not limited to; front displays, half backs, full backs, king kongs, half wraps, full wraps, which all vary in size and availability market to market. Many of these ads are purchased on an individual bus basis and may have minimum contract requirements.
Interior Transit Ads
Interior ads are a great way to reach the bus riders and with an extended dwell time they are a great addition to any campaign.
Transit Interior Cards
Located above passenger seats; some are backlit to increase impact and exposure. Most often sold in Quarter, Half or Full Showings, larger markets may have a minimum purchase quantity for this media. Transit interior cards are typically 11″ x 28″ units.
Some non-traditional forms of interior ads include but are not limited to; grab ads and floor or ceiling clings, varying market to market in availability.