Billboard Advertising Cost
Billboard advertising costs vary per market and per size. The cost to advertise on a billboard using a bulletin structure can be anywhere from $25,000 to $6,000 in a top market (New York, LA, Chicago) to $2,000 to $8,000 in a smaller market (Columbus, Dallas, Atlanta).
The cost to advertise on a billboard is not only market specific but location specific as well. The cost for advertising space often includes the installation of the creative, but not the production of the vinyl itself.