Billboard Advertising

Bulletins

Bulletins are primarily located on major highways, expressways and principle arterials for best high-density consumer exposure to vehicular traffic. Bulletin billboards are often sold on an annual basis or within a rotary program. Most rotary bulletin programs involve changing locations every 60 to 90 days. Long-term bulletin locations are typically used to target specific areas, while rotary bulletins are utilized for maximum market coverage.

The size of a bulletin can vary per market, but the most common bulletin sizes are 10’6” x 36’ and 14’ x 48’.  The large stature of the locations allows consumers to see campaign messaging from vast distances.
Bulletins are available in most markets with the exception of Hawaii, Alaska, Maine and Vermont. These states have banned outdoor billboard advertising.

Digital Billboards

Digital billboards are emerging as the next generation of billboard advertising. Digital bulletins and digital posters elimenates production fees. Digital billboards also give advertisers the freedom to change messages daily, hourly, and up-to-the minute at no additional charge. Digital billboard displays are one of the most dynamic and cost-effective forms of outdoor advertising. Recent reports indicate that digital billboards will be availbe for day-part purchasing as well. Visit our digital media section to learn more about digital advertising.

Mobile Billboard Advertising

Mobile billboards are typically 12' x 24' double-sided ads attached to a truck. Mobile billboards offer extreme flexibility as they can be parked in front of your audience or directed to drive along a customized route designed to effectively reach your target audience. Mobile billboards are available in most markets and are monitored by GPS to ensure campaign accuracy. For more mobile advertising options, take a look at our page dedicated to mobile billboards.

Posters

Poster advertising includes a variety of options in regard to size, material, and placement. Standard poster units (30-sheet posters & eco posters) are 10'5" x 22'8". Posters are typically located on local commuter arteries and surface streets delivering tremendous impact. Purchased individually or in groups of panels called showings, poster billboards offer flexibility for product introductions, building brand awareness and special promotions. Sold in periods of one month or four weeks, posters offer short term and annual campaign options. Learn more about the different poster options here.

Premiere Panels

A Premiere Panel is a poster location that has been constructed to also allow the unit to be wrapped in vinyl (the same material used for bulletins).  Poster locations that are purchased long term can save on the cost of production by using the durable vinyl in lieu of paper or eco flex if utilizing the same creative throughout the contract term.

TriVisions

Trivision bulletins are similar to regular bulletin locations, only they share space with multiple advertisers. Locations are on high traffic surface streets and interstates and have the advantage of the rotating action to catch the attention of motorists. Trivisions require different production material than regular bulletins. Most Trivision locations require direct application or rigiblade strips.

Urban Panels

Urban Panels are static and digital displays in major metro markets that are positioned above the entrances and exits of transit stations like subway stations, rail stations, etc. Urban panels are viewed by both pedestrian foot traffic on the street-level and also by daily commuters using the available transit systems. Urban panels can often be purchased individually in order to geo-target a particular area, or they can be bought as a network, delivering wider reach across the market. When an advertiser executes a station domination within a transit station, urban panels are often included in the domination efforts.

Wallscapes

Wallscapes are a large and high impact medium of advertising. These structures are found in the "downtown" areas of larger cities. Wallscapes can be found on the sides of apartment buildings, parking garages, and other various high profile buildings throughout a city. Wallscapes target both vehicular and pedestrian traffic of city professionals as well as tourists and are great for branding and creative campaigns.

Spectaculars

Spectacular units are largely oversized bulletins. There isn't a standard size for these units. Spectaculars are often custom-designed for a campaign in order to gain as much attention as possible. Spectacular units often encorporate special effects as well; from fiber optics and giant backlits to video screens and hydraulic movement.

Spectacular billboards range in size and shape (square and rectangular). These units are often reserved for major DMA's within the top 100 advertising markets.