Bulletin Advertising

Bulletins are primarily located on major highways, expressways and principle arterials for best high-density consumer exposure to vehicular traffic.

Bulletin billboards are often sold on an annual basis or within a rotary program. Most rotary bulletin programs involve changing locations every 60 to 90 days. Long-term bulletin locations are typically used to target specific areas, while rotary bulletins are utilized for maximum market coverage.

The size of a bulletin can vary per market, but the most common bulletin sizes are 10’6” x 36’ and 14’ x 48’.  The large stature of these units allows consumers to see campaign messaging while approaching from vast distances.

Some important factors to consider when purchasing bulletin locations is size, left or right hand visibility, illumination, Eyes On Impressions, the distance from the roadway, the visibility of the ad from various distances, approach time, additional exposure to pedestrian or alternate traffic, creative abilities, and possible visibility obstructions.

Bulletins are available in most markets with the exception of Hawaii, Alaska, Maine and Vermont. These states have banned outdoor billboard advertising.