Campus Advertising

Bookstore Floor Advertising

Floor video screens are a digital medium that is comprised of 4 screens on a floor mat-like display placed in college bookstores across the country. The quadrants of floor video screens can be used to display one creative or up to 4 separate ad messages or images, and floor video screen ads typically run as :15 second spots. Floor video ads target students at the point-of-purchase, at the entrance/exits, and/or the main trafficked areas of college bookstores. However, placement can be customized to the advertiser's product or preference. Also, floor video screens are not limited to just targeting students in college bookstores, as they can be placed in malls and various other retail stores. Similar to floor video screens, digital floor projections project an ad message from above on to the floor without the use of a mat or frame. Digital floor projections can be interactive and offer many customizations. Placements of digital floor projections are best in high traffic areas at malls, events or any other populated social or retail environment. Digital floor projections are an excellent branding and retail tool since the main purpose of this medium is to attract attention, captivate consumers for a period of time, and drive traffic. Subject to market availability. Not available in every college bookstore, mall, retail store, or event.

Bookstore Shopping Bag Ads

Branded bookstore shopping bags are an eco-friendly, direct to consumer media that target students on campus. Typically, these reusable bookstore shopping bags are distributed at bookstores on and/or near campus when retail purchases are made, but these branded bags can also be distributed on campus or near campus by street teams. Branded bookstore shopping bags provide advertisers continual ad exposure to the student, since they're reusable. They also provide additional exposure to everyone the student encounters on campus and in other shopping environments, like the grocery store or various retail stores, where the student would be inclined to use the bag. Bookstore shopping bags come in many different sizes, colors and materials. Ad messages and/or logos are placed on the outside of bookstore shopping bags, and advertisers should incorporate all sides of the bag to ensure total ad exposure. Bookstore shopping bag programs may also include samples, inserts or other promotional items. Subject to market availability. Not available in all campus bookstores. The advertising content may be subject to approval.

Campus Kiosk Advertising

Campus kiosks come in various forms, but the basic structure is usually a framed poster or bus shelter sized display that is either free standing or incorporated into a newsrack or campus directory unit. Campus kiosks are placed in high traffic areas on college campuses leading to and surrounding student unions, rec centers, dorms, dining halls, academic buildings, libraries, retail stores, etc. Campus kiosks are the ideal medium for targeting students as they walk to various buildings to study, work and socialize. Subject to market availability. Campus kiosks are not available on every college campus, and when it is available, the advertising content is subject to university approval.

Digital University Network

Digital college network advertising is available at most college across the country. The screens are typically located in the dining halls in high traffic and high visibility locations. The dwell time for this network is high as most students spend an average of 30 minutes in the campus dining halls. The digital campus network content between the advertisements is targeted towards college students to keep them interested in the program. The advertising spots are full motion and are typically 15 or 30 seconds in length.

Student Information Center Advertising

Student Information Centers consist of newspaper stands, bulletin boards, and multi media centers that provide students with general information. These centers are located among the highest-traffic campus locations enabling advertisers to reach the student demographic in a unique way. Advertising in these common areas catch the students' attention when they are actively seeking information. Repeat traffic through such areas increases impressions and recall of the advertising messages amongst your target audience. Multi-media centers feature computer terminals with on campus networks providing you the opportunity to create links to ads. Plasma screen ads and large backlit displays are additional options to display your ad.