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Outdoor Advertising News & Trends

A consumer driven need to be outdoors leads to less TV ads and even more out-of-home advertising. [Read More]

Truckside Advertising

When your out-of-home campaign needs to cover a majority of the nation, truck-side advertising is a great fit. [Read More]

Outdoor Advertising Market: Chicago, IL

Out-of-Home Media: Poster, Bulletin, Digital, Bus Advertising

18+ Population: 7,179,449

Poster Costs

25 GRP Showing Quantity - 93

50 GRP Showing Quantity - 187

CPM - $1.76

CPM - $1.70

CPP - $126.07

CPP - $121.79

Average DEC Per Poster - 16,800

Average EOI Per Poster - TBD

Bulletin Costs

25 GRP Showing Quantity - 30

50 GRP Showing Quantity - 61

CPM - $4.51

CPM - $4.11

CPP - $324.00

CPP - $295.00

Average DEC Per Bulletin - 52,000

Average EOI Per Bulletin - TBD

Digital Billboard Costs

Available – YES

Average DEC Per Unit - 103,285

Sold as network – YES

Average EOI Per Unit - TBD

Bus Advertising Costs - King Displays

25 GRP Showing Quantity - 250

50 GRP Showing Quantity - 500

CPM - $3.70

CPM - $3.71

CPP - $265.87

CPP - $266.00

Average DEC Per King Display - 7,179

Average EOI Per King Display - TBD

Bus Advertising Costs - Tail Displays

 

25 GRP Showing Quantity - 250

50 GRP Showing Quantity - 500

CPM - $2.13

CPM - $2.13

CPP - $152.64

CPP- $152.64

Average DEC Tail Display - 7,179

Average EOI Per Tail Display - TBD

 

Market data shown is based on 2008 information. We are currently updating this information, which includes replacing all GRP showing information with Eyes On data.