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Outdoor Advertising News & Trends

A consumer driven need to be outdoors leads to less TV ads and even more out-of-home advertising. [Read More]

Truckside Advertising

When your out-of-home campaign needs to cover a majority of the nation, truck-side advertising is a great fit. [Read More]

Outdoor Advertising Market: Columbus, OH

Out-of-Home Media: Poster, Bulletin, Digital, Bus Advertising

18+ Population: 1,349,328

Poster Costs

 

25 GRP Showing Quantity - 23

50 GRP Showing Quantity - 47

CPM - $2.79

CPM - $2.61

CPP - $48.14

CPP - $45.07

Average DEC Per Poster - 10,700

Average EOI Per Poster - TBD

 

 

Bulletin Costs

 

25 GRP Showing Quantity - 10

50 GRP Showing Quantity - 19

CPM - $3.40

CPM - $3.40

CPP - $58.80

CPP - $58.80

Average DEC Per Bulletin - 21,800

Average EOI Per Bulletin - TBD

 

 

Digital Billboard Costs

 

Available – YES

Average DEC Per Unit - 26,200

Sold as network – YES

Average EOI Per Unit - TBD

 

 

Bus Advertising Costs - King Displays

Transit King displays are not currently available in the Columbus market.

 

 

Bus Advertising Costs - Tail Displays

Transit Tail displays are not currently available in the Columbus market.

 

Market data shown is based on 2008 information. We are currently updating this information, which includes replacing all GRP showing information with Eyes On data.