Find Your Park this Earth Day
Happy Earth Day!
Let’s start this off with a fun fact. According to OAAA, the out-of-home industry donates more than $450 million in space each year! What does this have to do with Earth Day this year? The National Park Foundation would say everything.
In 2016 National Park Foundation will celebrate a centennial anniversary and rather than wait to kick off an awareness campaign, they are starting now. The Find Your Park campaign kicked off at the end of March. The initial phase of this program will focus on “encouraging people of all backgrounds, particularly millennials, to discover and reconnect with their public lands…”
This initial phase will include static and video creative celebrating parks in both rural and urban areas.
National Parks Foundation :15 PSA
Find Your Park Poster PSA
Find Your Park Campaign, Future Phases
Find Your Park phase two will use visually powerful images of well-known park areas as well as lesser-known developments. Phase two kicks of in June of this year. In 2016 phase three will celebrate the centennial anniversary of the National Park Service.
For more information about this initiative or to find out how you can get involved contact OAAA here.