Fruit Sticker Advertising

Fruit Stickers are small, customized ads placed on fresh fruit in grocery stores or in other retail stores that sell produce.  The most common creative for fruit stickers are logos but short messages could be used.  Fruit stickers incorporate the PLU (price look-up) label so there is only one sticker per piece of fruit, which helps the ad stand out. 

Ideal direct-to-consumer media for targeting the general public since anyone who eats fruit will see the ad.  However, the shopper will likely have the most exposure to fruit stickers, since they will see the ad when they inspect the fruit at the store, when they put the groceries away at home, and finally, when they remove the sticker prior to eating the fruit.

Subject to market availability.  Not available in every grocery store and not available on all fruit types.

Like fruit stickers, advertising on eggs is also a similar media option to consider when targeting shoppers.