Grocery Store Advertising
Grocery cart ads are commonly used to advertise products found in the store, since programs are readily available regional or national scale. However, grocery cart ads are also a great option for local campaigns as well and are effective when targeting a specific demographic or neighborhood.
Grocery Store Divider Stick Ads
Grocery belt dividers are rectangular sized ads are wrapped around conveyor belt dividers and protected with a clear plastic cover. Ads on grocery belt dividers target shoppers at the point-of-purchase of retail stores and provide a multiple impression opportunity while consumers wait in checkout lines. Grocery belt dividers offer substantial benefit to any retail campaign, especially if the advertiser wants to draw attention to a product in the check lane. Nonetheless, brand campaigns are easily promoted with grocery belt divider ads, since shoppers make repeat visits to their grocery store multiple times a week. Grocery belt divider campaigns can be contracted at the local, regional and national level. Subject to market and store availability. .
Entryway Advertising
Entryway media are ad messages placed on the floor or ground and/or on the doors or windows of an entrance to a grocery store, mall, retail store, etc. Typically, entryway advertising utilizes sticker-like decals for the advertising displays. However, some venues may offer framed posters on the windows, doors or near the entrance. Entryway media is ideal for branding and retail campaigns, since every consumer who enters the retail store, grocery store or mall are exposed to the ad message. Entryway media is also great for advertising new products, sales, and for driving traffic to specific stores or products.
Grocery Cart Ads
Grocery cart ads are placed on the front of grocery carts at grocery stores, drug stores and other retail stores. A single grocery cart has two separate ad panels – one on the inside of the cart and one on the outside of the cart. These two separate grocery cart ad panels usually display two different advertisers, and a typical grocery cart program will divide the ad placement with half of the total ads placed on the inside ad panels and the other half placed on the outside ad panels.
Grocery cart ads reinforce brand messaging and influence purchase decisions when customers are in the buying mindset. And, since grocery cart ad panels are placed on the inside and on the outside of carts, ad exposure and repetition is exponentially generated while shoppers walk through the grocery or retail store.
Grocery Produce Bag Ads
Ads placed on grocery produce bags are an ideal direct to consumer medium for influencing in-store purchases, and they are most effective when advertising products consumed or used with fruits and vegetables. In addition to retail campaigns, grocery produce bags can easily be incorporated into a branding campaign for in-store products and for any non-grocery related service or business. Grocery produce bags can be placed in the meat and bakery departments of grocery stores as well. Available in most major markets. Subject to market and store availability.
Grocery Store Conveyor Belt Advertising
Advertising on grocery store conveyor belts incorporates ad messages, logos and images directly on the conveyor belt surface at checkouts in grocery and retail stores. Grocery store conveyor belt ads provide numerous impressions to each shopper while they wait to checkout. Since grocery store conveyor belt ads are conveniently located at the point-of-purchase, they offer a great advantage to retail campaigns, particularly if the advertised product is located in the store or better yet at arm's reach in the checkout lane. Grocery store conveyor belts are equally effective in brand campaigns as well because shoppers tend to make multiple visits to their grocery store every week, resulting in significant repetition and in turn increased brand recall. Grocery store conveyor belt campaigns can be contracted at the local, regional and national level. Subject to market and store availability.
Grocery Store Digital Ads
Grocery store digital advertising catches consumers while they are already spending money. There are various Grocery Store Digital screens located throughout the retail stores that allow advertisers to display their message. Grocery Store digital displays are located at the entrance, produce/deli section, electronic department, on carts and in the checkout lanes. The length of the advertising message varies based on the digital network. Also, some networks offer audio and some are static and/or full motion. Retail advertising is important to any marketing campaign since a majority of the purchasing decisions are made while inside the store. By placing your brand on various digital networks within the store your brand will remain top of mind while consumers are making decisions.
Milk Carton Advertising
Milk carton ads are a unique direct to consumer medium that is found out-of-home but when purchased becomes an in-home advertising medium. Milk carton advertising is most commonly used for milk related products or for nutrition/health related messages. And, an advertiser should be aware that all retail and brand messages are encouraged to promote milk consumption and should be child or family oriented. There are two distinct types of milk carton advertising programs – in-school and retail. In-school milk carton ad programs utilize half-pint paper cartons and are placed in K-12 schools. The retail milk carton ad program utilizes half-gallon and gallon paper and plastic containers, and they are placed in grocery stores, in convenience stores, and in other retail stores. Milk carton ads provide ad space for only one advertiser per carton, and this one ad is placed on a single side of the milk carton container. Peel off coupons can be incorporated into the milk carton ad, and URLs and phone numbers are frequently used to aid in campaign tracking. Subject to market availability. Not available in every school or in every grocery or retail store.
ReUsable Grocery Bag Ads
Many shoppers have added a third option to the accustomed check out question of paper or plastic. Reusable grocery bags are the hip and eco-friendly way to carry groceries and other retail purchases while on a shopping a trip. Branded reusable grocery bags allow advertisers continual ad exposure to the shopper and they provide additional exposure to everyone the shopper encounters. Reusable grocery bags are typically offered to the public by purchase or distributed at events like community festivals, farmer's markets, conventions, etc. Available in every market but subject to distribution qualifications.
Register Tape Advertising
Register tape advertising consists of 4-color ad messages, usually in the form on coupons, printed on the back of receipts at grocery stores or other retail stores. Register tape ads are placed directly in the hands on the consumer making this an influential direct to consumer medium. Register tape ads provide great saturation in a market, especially when advertising service-oriented business at a local level. Another benefit of register tape advertising is that shoppers tend to frequent the same grocery store multiple times a month, which provides significant ad repetition. And, the use of coupons allows advertisers to easily track the results of a register tape advertising campaign. Register tape advertising is found in major grocery stores and in local grocery stores. Subject to market availability and not available in every grocery or retail store.
Security Pedistal Advertising
Security pedestals are ad signs or ad wraps that encase the stolen merchandise detector devices located at the entrance/exit areas of grocery stores, drug stores and various other retail stores. Security pedestal ads target shoppers as they enter a retail environment and provide brand exposure just before a consumer makes a purchase decision. This is also an effective medium for advertising special promotions and announcing new product launches. Subject to market availability and not available in every grocery or retail stores.
