The growing mobility of today’s world is no secret and the geniuses in the out-of-home industry certainly aren’t treating it as one. These clever industry leaders took billboards one step further when they created mobile billboards, but they’ve since pushed the boundaries in creating, drum-roll-please… Experiential Mobile Advertising!
Advertisers now have the ability to take their showrooms and put them right where consumers work and play. These mobile showcase vehicles offer the perfect medium to display products.
The advantage of the experiential mobile display is in the way consumers interact with each unit. With the ability to walk around these trucks to see your product from every possible angle give potential customers a 4-D angle that campaigns were previously lacking.
Being a relatively underexposed mobile option, there is newness to the experiential mobile advertising display that draws a crowd and creates positive buzz. The creativity is endless.
By bringing the showroom to buyers you are creating an interactive experience that your audience isn’t going to easily forget. Product demonstration mobiles allow consumers to test your product themselves while also absorbing information that they may otherwise disregard. By taking your product to the streets and placing it in front of consumers you’re making your brand practically impossible to ignore, which is evident in a recent survey that found 82% of consumers agreed that participating in the marketing experience is more engaging than most other forms of communication.
Experiential mobile trucks are typically contracted for five to 30 days and run for an average of eight hours per day. Usually equipped with a GPS tracking device which allows for complete control of your coverage.
Next time you’re thinking about creating a unique experience for consumers, try experiential mobile advertising.
-Kelsey Zeto, Media Buyer, an avid outdoorsman.