Outdoor Advertising Market: New York City, NY
Out-of-Home Media: Poster, Bulletin, Digital, Bus Advertising
18+ Population: 15,874,665
Poster Costs |
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25 GRP Showing Quantity - 80 |
50 GRP Showing Quantity - 160 |
CPM - $1.48 |
CPM - $1.43 |
CPP - $234.46 |
CPP - $277.80 |
Average DEC Per Poster - 23,810 |
Average EOI Per Poster - TBD |
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Bulletin Costs |
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25 GRP Showing Quantity - 48 |
50 GRP Showing Quantity - 98 |
CPM - $8.95 |
CPM - $8.91 |
CPP - $1420.17 |
CPP - $1431.71 |
Average DEC Per Bulletin - 63,100 |
Average EOI Per Bulletin - TBD |
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Digital Billboard Costs |
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Available – YES |
Average DEC Per Unit - 35,000 |
Sold as network – YES |
Average EOI Per Unit - TBD |
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Bus Advertising Costs - King Displays |
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25 GRP Showing Quantity - 318 |
50 GRP Showing Quantity - 636 |
CPM - $1.78 |
CPM - $1.78 |
CPP - $281.86 |
CPP - $281.83 |
Average DEC Per King Display - 12,480 |
Average EOI Per King Display - TBD |
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Bus Advertising Costs - Tail Displays |
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25 GRP Showing Quantity - 318 |
50 GRP Showing Quantity - 636 |
CPM - $0.83 |
CPM - $0.83 |
CPP - $132.15 |
CPP- $132.15 |
Average DEC Tail Display - 12,480 |
Average EOI Per Tail Display - TBD |
Market data shown is based on 2008 information. We are currently updating this information, which includes replacing all GRP showing information with Eyes On data.
