As the political season approaches, many trips out-of-home and online will be bombarded with agenda pushing messages.
AdAge.com reported on a recent study by Borrell Associates, predicting election based advertising spending will increase by $2.8 billion from just four years ago, totaling $9.8 billion this year.
Out-of-home advertising sees increase in political budget
Out-of-home advertising will also see an increase in the political advertising budget. Outdoor advertising is projected to experience a $130.4 million increase in ad spending over the 2008 out-of-home ad budget. Totaling a projected $377.4 million, you likely won’t be able to make a trip without passing a billboard draped in political propaganda, mudslinging and hot topic debates.
Online advertising a new priority for political hopefuls
A new arena for campaign managers and will be online advertising. With a budget of $22.2 million in 2008, online advertising will soar to a projected $159.2 million during the 2012 election campaigns. This shows an increase of over 600% for online ads alone.
President Obama seems to be getting a head start on online ad spending as Politico.com reports his online ad campaign for March 2012 at $6.7 million.