Direct marketing allows companies and organizations to deliver their message straight to the consumer. By placing your advertising message in the hands of the consumer, you will be noticed. Direct ads can often be tracked better than other media, resulting in clear ROI results.
Direct marketing is uninterrupted
Getting consumer attention through direct ads results in high visibility and great recall rates. Direct marketing reaches the consumer at a personal, one-on-one level through products they’re known to be comfortable with.