Guerrilla marketing takes low cost or smaller scale advertising options and places them in areas of high consumer traffic. Largely including unconventional tactics, guerrilla marketing goes where the consumers are to place your message directly in front of your target audience.
Guerrilla marketing, a street level tactic
Guerrilla marketing is typically out-of-the-box and attention grabbing. Often used in areas where location based options are limited, guerrilla ads are street level campaign options that make a substantial impact.