Amusement park advertising includes a variety of both static and digital options. This media is a great way to reach active families in a fun environment.
Amusement park advertising includes a media network option offering static, digital, radio, experiential and online marketing in 19 theme, water and animal parks across the US and Mexico. The 25+ million guests that visit the parks annually will be able to see, hear and interact with your brand.
Amusement park advertising takes advantage of extended wait times
The digital TV network option is an arrangement of 45″ and 38″ LCD screens with sound located in the waiting lines for park attractions. The average wait time for an amusement park ride is 57 minutes, making for an extremely captive audience. Other digital media options consist of menu board TVs, the “jumbotron” network and in-theater pre-show advertising.
The amusement park media network also offers two forms of kiosk advertising. The first, rotational billboards, similar to backlit mall kiosks – will have maps of the park on one side and scrolling advertisements on the other. The second, cool media interactive signage attracts patrons due to the cool air dispensing from the units. The wait to cool down makes the consumers more receptive to your advertisement.
Other static amusement park advertising options include; street banners and pole signs, restroom signage and unique and prominent spaces, which allow a vinyl to be hung just about anywhere that there is an empty space.
The less traditional forms of amusement park advertising that brands can use are; high impact advertising units (stair advertising), area domination/park domination, attraction integration, game integration, VIP Sky Boxes, experiential marketing, product placement and sponsorships.
Special events, promotions, street teams and sampling are also be available pending approval by amusement park and management.