Dressing room advertising allows advertisers to influence buyers right before a purchase is made. Dressing rooms are uncluttered and captive areas of a retail stores. The private and relaxed environment of dressing rooms provides uninterrupted ad exposure and greatly increases consumers’ reception and recall.
Dressing room advertising is a great last impression in retail spaces
Typically dressing rooms ads are displayed as framed posters, and additional elements like sampling, coupons or take-ones can be incorporated. The most common locations of dressing room displays are shopping malls and retail chains. Dressing room displays are subject to market and store availability.