Horse track digital signage consists of on-screen graphic, animation, video and audio on over 2,500 closed circuit television screens at each venue. Ad lengths can vary from 0:15 to 3:30 minutes.
Horse track digital signage targets upscale demographic
The number of times of ad is shown is customizable in some cases. Digital horse track advertising offers advertisers the opportunity to target mostly upscale, educated adults, both male and female. Digital ads in horse tracks are the only advertising able to reach suite holders and C-level executives in sports.