Receipt advertising consists of 4-color ad messages, usually in the form on coupons, printed on the back of receipts at grocery stores or other retail stores. Receipt ads are placed directly in the hands on the consumer making this an influential direct to consumer medium. Register tape ads provide great saturation in a market, especially when advertising service-oriented business at a local level.
Receipt advertising provides ad repetition
Another benefit of receipt advertising is that shoppers tend to frequent the same grocery store multiple times a month, which provides significant ad repetition. And, the use of coupons allows advertisers to easily track the results of a register tape advertising campaign. Register tape advertising is found in major grocery stores and in local grocery stores. Subject to market availability and not available in every grocery or retail store.