Seasonal Advertising: Summer Edition

Seasonal Advertising: Summer Edition

Outdoor Advertising is ready to travel.

The first days of summer are nearly here, as the school year ends, and communities begin to celebrate the sunshine and warm weather with numerous outdoor activities. As people travel this summer, to far-off destinations or right around the corner, outdoor advertising is ready to travel with them.

The overall increase in automobile and foot traffic makes summer an ideal time for outdoor advertising, with numerous venues and a variety of media types to engage audiences. Families driving across the nation’s highways, jet setters traveling to exotic locales, and residents taking public transportation to museums, swimming pools and other local attractions will all encounter outdoor advertising.

Outdoor advertising is an incredibly rich and diverse medium that offers a variety of unique design opportunities, perfect for creating a spectacular summer campaign. Whether the goal of your campaign is to increase brand recognition or present a strong call to action, make sure your design captures the fun and excitement of summer.

If you need inspiration for your next summer outdoor advertising campaign, then look no further! Check out these examples of creative outdoor ads that capture the playful spirit of summer.

SOBE (3D Build-out Transit Shelter) – July 2013, USA. Columbus Zoo: Heart of Africa (Billboard) – June 2014, USA. Carnival Cruiselines: Waterslide Escape (Wallscape) – 2013, USA. Universal Studios Hollywood’s King Kong 350 3D (Guerrilla Marketing) – June 2010, USA. Crocs (Sailboat Ads) – 2006, USA. Written by: Alexis McCrimmon, Multimedia Marketing Manager