Street Team Advertising

Backpack Billboard Advertising

Advertising messages are displayed on a frame supported by a backpack, worn by brand ambassadors. Brand ambassadors become a walking billboard with small yet noticeable advertising message. Typically used for event marketing, special promotions or to drive awareness for the location of particular service.

Fliering

Flyer program advertising are on the oldest forms of outdoor advertising. Basically a poster or message advertising services, an event a product or a business, flyers are placed on car windshields in parking lots, university dorm boards, on telephone poles and inside store windows, amongst other spaces and venues. Flyer programs are often administered by street teams and most flyers are placed in a guerrilla media fashion, without prior approval in most cases. Flyer programs are useful for blasting out quick information on upcoming promotion or event.

Sampling

Sampling programs are a type of field marketing that engages consumers one-on-one with a product or a message. Sampling events take place at festivals, concerts, malls, airports, universities, sporting events and conventions. Sampling offers an intimate environment to try something new and connect with a brand. Whether it is sampling food, beverage,or a product, the personal interaction with sampling ambassadors is a great building block for establishing brand loyalty.

Segway & Scooter Advertising

Taking the concept of street teams / brand ambassadors and giving them a mobile edge, segway and scooter teams can cover more ground and reach more areas than traditional street teams. Team members can wear branded uniforms and hand out materials while engaging consumers and passerbys. Teams usually consist of four or five members and run 6 to 8 hour daily programs. Segway / Scooter teams are a unique way for brand ambassadors to stand out and command attention.

Brand Ambassadors

Street team members, also commonly referred to as brand ambassadors, are basically interactive messengers. Teams usually work in groups of four and are stationed strategically to reach places with large amounts of foot traffic. Members typically wear branded uniforms or t-shirts and often hand out miscellaneous promotional items.

Video Vest Advertising

Similar to backpack billboards in that a brand ambassador is "wearing" the advertising display message, video vests are small digital screens embedded on the front of a wearable vest. Brand ambassadors can engage passerbys with interactive messaging and display multiple creative messages from the digital display.