outdoor advertising Archives - Outdoor Advertising Experts

10 Outdoor Advertising Facts

1. Outdoor advertising has the lowest cost per thousand OOH has a lower cost per thousand than any other type of advertising. Outdoor advertising costs 80% less than television or newspaper ads, and 50% less than radio ads. 2. Outdoor advertising is noticed more Over 8 in 10 (82%) of billboard viewers look at the advertising […]

Seasonal Advertising: Summer Edition

Outdoor Advertising is ready to travel. The first days of summer are nearly here, as the school year ends, and communities begin to celebrate the sunshine and warm weather with numerous outdoor activities. As people travel this summer, to far-off destinations or right around the corner, outdoor advertising is ready to travel with them. The […]

Nationwide Children’s Hospital Adds 3D Butterflies to Columbus Wallscape

Nationwide continues to draw attention to downtown Columbus wallscape trio. If you’ve taken a trip along E. Long Street in downtown Columbus, Ohio recently (we’re talking the past 24 hours) you’ve probably seen a variety of cranes, wings and men (or women) hanging from the side of a 12 story wall. While this has all […]

Art Everywhere

ART EVERYWHERE took over last month. Five art institutions (Art Institute of Chicago, Dallas Museum of Art, Los Angeles County Museum of Art, Whitney Museum of American Art in New York & National Gallery of Art in Washington, D.C.) teamed up with the Outdoor Advertising Association of America (O.A.A.A.) to debut 58 iconic American works […]

State Farm Borrow Better Banking Sign

State Farm Borrow Better Banking Sign

A Commercial About the Success of Billboards We can all agree that the glitz and glamour of a television commercial is tough to deny. Yet, this advertising form boasts one of the highest cost per points. With an average of an estimated 7 to 1 ratio in cost comparatives (for every $1 you spend on […]

Keep calm and advertise outdoor

Outdoor Advertising Humor

Escalator Advertising Campaign Examples

Escalator advertising can be a difficult medium to track down and navigate. By the amount of searches performed on our website for this media type, we’re assuming you feel the same. Escalator advertising is always placed in high traffic areas. One of the best qualities of escalator advertising is the foot traffic it receives on […]

outdoor advertising billboard

Disney Proves Success is in Outdoor Advertising

Walt Disney signed on the dotted line in October of 1923 agreeing to the production of his first animated series… and such, the Disney empire was born. Fast-forward to 2013, The Walt Disney Company is now a multi-billion dollar brand with too many endeavors to count. One of their most lucrative divisions is The Walt […]

New Transit Advertising Sends Secret Audio Messages to Passengers

We’ve talked about ads that change based on your height, gender, and even the colors of your outfit but this next media innovation is even more out of the box. Transit advertising talking windows use high frequency device Transit advertising has typically consisted of posters, interior cards and audio spots. Taking transit and bus advertising […]

power wash sidewalk advertising

Campus advertising, targeting students in their environment

College students are constantly bombarded with media from every angle. In order to catch their attention, keep their interest, and derive an action, advertisers need to have creative ideas with interesting visuals. Campus advertising takes creativity and imaginative use of space. One media used to gain the attention of college students is sidewalk advertisements on […]