Advertising in Scranton, PA
Scranton, PA Demographics
City Population: 76,089 (18+)
▹ White American: 84.1%
▹ Hispanic or Latino: 9.9%
▹ African-American: 5.4%
▹ Asian American: 2.9%
▹ From two or more races: 2.4%
▹ Native American: 0.2%
Median household income: $37,099
About Scranton
Scranton is the geographic and cultural center of the Lackawanna River valley. The city’s local attractions celebrate its heritage as an industrial center in iron production and coal mining as well as its ethnic diversity. The Scranton Iron Furnaces and Lackawanna Steel Company seek to preserve the history of steam locomotives and production. While Scranton has rich industrial and locomotive history, its current economy is driven by financial services, insurance and defense industries.
Sports in Scranton
Scranton/Wilkes-Barre Rail Riders – Minor League Baseball (MiLB)
Wilkes-Barre/Scranton Penguins – American Hockey League (AHL)
Business and Education in Scranton
Businesses of note: Companies of note headquartered in Scranton include Times-Shamrock Communications, and Berkshire Hathaway GUARD Insurance Companies.
Advertising & PR agencies: Major Media Inc., Accurate Image Advertising, American Adverting Co., JVW Inc., Condron & Crosgrove, DeLuca Frigoletto Advertising, Inc. (PR) Longbotham Strategic Marketing, Lavelle Strategy Group, Positive Results Marketing, The PR Dept., River Rock Communications LLC.
Colleges: There are 2 public universities located within the city limits: Penn State Worthington Scranton, and The Commonwealth Medical College. Private colleges in the city include The University of Scranton, Marywood University, Lackawanna College, and Johnson College of Technology.
Events in Scranton
Arts on Fire Industrial Arts Festival & Iron Pour, NASCAR, Scranton Jazz Festival, Heritage Explorer Bike Tour & Festival, RailFest, Queen City Nights, Bocce Invitational, Riverfest, Scranton/Wilkes-Barre RailRiders Home Opener, Festival of Trees, Steamtown Marathon.
Most large-scale events in the market are held at the Hilton Scranton & Conference Center Mohegan Sun at Pocono Downs Convention Center.
Want to target traffic at these events for an upcoming campaign? We can help! We have extensive outdoor advertising options that can be customized to meet your clients specific needs. Fill out this request form and our media team will help you plan your next campaign.
Scranton Must See Destinations
Historic Scranton Iron Furnaces, Houdini Museum, Lackawanna River Heritage Trail, Electric City Trolley Museum, Nay Aug Park, Montage Mountain, Scranton Cultural Center, The Northeastern Pennsylvania Philharmonic, Steamtown National Historic Site, Mohegan Sun Pocono, F.M. Kirby Center for the Performing Arts.