Advertising in Austin, TX
photo credit: milpool79
The capital of Texas is Austin, which is the thirteenth most populous city in the United States. In 2011, Austin’s population was estimated at 820,611. Those who reside in Austin are known as “Austinites.” The city gained the nickname “Silicon Hills” in the 1990’s because of the developing centers for technology. Currently, Austin is called “The Live Music Capital of the World” due to the musicians, live music venues, and TV show Austin City Limits. In recent years, some Austinites have also adopted the unofficial slogan “Keep Austin Weird”.
Austin, TX Metro Demographics
Population: 635,973
White American persons: 68.3%
Latino or Hispanic: 35.1%
African American persons: 8.1%
Asian American persons: 6.3%
Native American: 0.9%
Pacific Islander: 0.1%
Median household income: $42,689
Austin – Round Rock MSA
CBSA information for Austin, TX
Austin is part of the Austin – Round Rock Metropolitan Statistical Area. With an 18+ population of 1,366,923 this MSA borders with the San Antonio & Waco MSA’s. Austin – Round Rock includes five Texas counties; Bastrop, Caldwell, Hays, Travis and Williamson counties.
What you need to know when advertising in Austin, TX
Austin is a hotbed of arts, music, & filmmaking with diverse residents in a region that holds a high esteem for eclectic & unusual lifestyles. Austin, along with surrounding areas is known as the Texas Hill Country, which attracts large numbers of vacationers & resort attendees.
The South-By-Southwest Music Festival (SXSW) is held downtown every March. more than 2,000 performers play in more than 90 venues in the downtown area, making this one of the largest live music festivals in the world, & contributing an estimated $170M to the Austin economy. Events like this & the Austin Film Festival are prime opportunities to reach immense crowds of people, particularly in hard-to-reach younger demos with traditional (billboards, transit, malls) and especially non-traditional OOH (experiential & guerrilla media like coffee cups, street teams, street decals, etc.)
Austin is home to the University of Texas, which hosts huge crowds for football, basketball (men’s & women’s) & baseball games, during each respective season, not to mention the tailgating scenes that follow such events. UT Football is typically in the top-three-ranked schools nationwide for merchandise sales.
Austin has a large concentration of tech-related businesses which headquarter in its boundaries, thus is the Texas city with the highest rate of internet usage.
Costs for traditional advertising in Austin
Poster Costs | Bulletin Costs |
| Average costs based on 12 posters | Average costs based on 4 bulletins |
| CPM – $1.18 | CPM – $4.49 |
| CPP – $7.85 | CPP – $29.75 |
| Average weekly impressions per Poster – 95,963 | Average weekly impressions per Bulletin – 199,313 |
Bus Advertising Costs | |
King Display Costs | Tail Display Costs |
| Average costs based on 40 king displays | Average costs based on 40 tail displays |
| CPM – $2.98 | CPM – $2.58 |
| CPP – $19.73 | CPP – $17.07 |
| Average weekly impressions per King Display – 50,584 | Average weekly impressions per Tail Display – 50,854 |
Events in Austin (Annual)
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Most large-scale events in the market are held at the Austin Convention Center.
Sports in Austin
Austin is the largest city in the United States without a club in a major professional sports league. Austin is the home of the Texas Stars of the American Hockey League.
Businesses of Note: The city is home to two Fortune 500 companies. They are Whole Foods Market and Dell’s worldwide headquarters (located in nearby Round Rock, a suburb of Austin). Other companies of note headquartered in Austin include Absorbent Ink, Astrotech Corporation, Austin Energy, EZCorp, Farm Credit Bank of Texas, Fuddruckers, Golfsmith, Green Mountain Energy, Hoover’s, InQuinox, and Keller Williams Realty.
Advertising & PR agencies: (AD) McGarrah Jessee, Springbox, Weeks & Co., Kickskirt, Drumroll, Boundless Network, Braun Design, Razorfish, Inc., Weber Mc-J Communications, Freeman+Leonard, Broken Records, Get Page One LLC, Olive Interactive Design & Marketing, SF&P, WhaleShark Media, Inc., Action Screen Graphics, DeyStarr Unlimited, Inc. (PR) Cohn & Wolfe, Elizabeth Christian & Associates, The Monument Group, LLC, Waggener Edstrom Worldwide, Inc., Policy Design Partners LLC, Edelman, and Martin, Disiere, Jefferson & Wisdom LLP.
Colleges: There are two public universities located within the city limits: University of Texas at Austin (UT), and Austin Community College. Private colleges in the city include St. Edward’s University, Concordia University Texas, Huston-Tillotson University, Seminary of the Southwest, Acton School of Business, Austin Graduate School of Theology, Austin Presbyterian Theological Seminary, and The Art Institute of Austin.
Austin is full of must see destinations
| Austin Museum of Art Laguana Gloria | French Legation Museum | Mayfield Park | Texas Memorial Museum of Science & History |
| Austin Nature & Science Center | George Washington Carver Museum | McKinney Falls State Park | Texas Military Forces Museum |
| Austin Zoo & Animal Sanctuary | German Free School | Mexiz-Arte Museum | Texas State Capital |
| Austin’s Children Museum | Harry Ransom Center | Mount Bonnell | Texas State Cemetery |
| Barton Springs Pool | Inner Space Caverns | Neil Cochran House Museum | Texas State History Museum |
| Blanton Museum | Lady Bird Johnson Wildflower Center | O. Henry Museum | Treaty Oak |
| Bremond Block House District | Lake Travis | Segway Tour | Umlauf Sculpture Garden & Museum |
| Daniel H Caswell House | LBJ Library & Museum | Shoal Creek Greenbelt | Wild Basin Wilderness Preserve |
| Driskill Hotel | Littlefield House | Susanna Dickinson House | Zilker Botanical Garden |
| Elisabet Ney Museum | Madison Log Cabin | Texas Governor’s Mansion | Zilker Park |
| Emma Long Metropolitan Park |
For more information on Austin, please visit the Austin Chamber of Commerce website.