Boise is the capital and the most populous city of Idaho, located on the Boise River. As of the 2010 Census, the population of Boise was 205,671, coming in at the 101st largest U.S. city by population. The Boise metropolitan area’s population is about 616,500 people. This metropolitan area contains the three largest cities is Idaho; Boise, Nampa, and Meridian. Boise’s nickname is the “City of Trees.”

Boise, ID Demographics

Population*: 205,671
White American persons: 89%
Latino or Hispanic: 7.1%
Asian American persons: 3.2%
African American persons: 1.5%
Native American: 0.7%
Median household income: $49,516

Events in Boise (Annual)

Most large-scale events in the market are held at the Boise Centre Convention Center.

Sports in Boise

Businesses of Note: The city is home to one Fortune 500 Company, Micron Technology. Other companies of note headquartered in Boise includes Albertson’s LLC, Cougar Mountain Software, and Super Saver Foods.

Advertising & PR agencies: (AD) Drake Cooper, Foerstel, Stoltz Marketing Group Interactive, SOVRN Creative, Wirestone Boise, Pro 119 Marketing, Tom Scott Communication Shop, Marketing By Design, Publicis Boise, Rizen Creative Co., 8 Square Media, Inc., Guy, Rome, and Associates (PR) Scott Peyron & Associates, Tracy Communications, Veritas Advisors LLP, Milk Producers of Idaho Inc., Capital West, Stoltz Marketing Group, Alexander & Associates, and Sleepy Hollow Productions Inc.

Colleges: There are three public universities located within the city limits: Boise State University, The University of Idaho (UI), and Idaho State University (ISU). Private colleges in the city include Concordia University School of Law.

Boise is full of must see destinations

For more information on Boise, please visit the Boise Chamber of Commerce Website.

Return to the top 100 advertising markets page.