photo credit: casey.reynolds

Advertising in Denver includes a variety of long-standing and relatively new media options. Denver is the largest city and the capital of Colorado. Denver’s population ranks it as the 23rd most populous U.S. city. The most populous city within a 500-mile radius and the second most populous city in the Mountain West and the Southwestern United States.

Denver, nicknamed the Mile-High City because the official elevation of the market is exactly one mile above sea level. This mile high status makes it one of the highest major cities in the United States. According to long-standing folk-lore, the first permanent structure in Denver was a saloon.

Denver is was featured in the top 10 of Business Week’s 50 best cities. Coming in at number 6 on the list, Denver boasts unique dishes and proves a great location for ski lovers.

In 2011 we opened up our first office in Denver. Serving the outdoor advertising needs of clients in the surrounding markets, we have become attached to this city. Denver and our headquarter city of Columbus, OH are more similar that we knew. These similarities have helped us feel right at home here.

What you need to know about outdoor advertising in Denver CO

Outdoor advertising in Denver requires market experience to get the most out of each campaign. For instance, billboard coverage in Douglas and Boulder counties is extremely limited. Billboard restrictions don’t stop with just those counties. Digital billboards in the market are required to rotate no faster than every hour which is not typical of digital advertising. Distraction concerns have restricted quick-flip rotations in the market. Static locations along Denver’s I-25 are highly sought after due to increased in traffic by commuters traveling to the downtown area.

Transit advertising is unique in the Denver market. Advertising options on the 16th Street Trolley are a great way to target shoppers of the 16th Street mall. Another great transit option is the RTD Light Rail. RTD takes passengers everywhere. Literally. Whether traveling to school, sporting events, nightlife or even shopping and dining in LoDo (lower downtown for you non-locals), RTD is a go-to source of transportation.

Have specific questions about outdoor advertising in Denver CO? We’re here to help. Give us a call or fill out a proposal request.

Denver Metro Demographics

CBSA information for Denver, CO

The Denver CBSA is composed of Denver, Aurora & Boulder, CO. This coverage area includes the counties of Gilpin, Clear Creek, Park, Jefferson, Douglas, Denver, Adams, Arapahoe & Elbert. The CBSA of CO has a combined 18+ population of 2,191,097. What does this mean to you? While the population* of the 18+ Denver metro market is 422,198, the 18+ population of the Denver CBSA is much greater at over 2 million. When planning your campaign there’s a large difference between an intended audience of under 500,000 and that of over 2 million. A campaign’s success depends on proper planning and appropriate targeting. Be sure you know where your target is as well as what information is being used to determine the necessary reach and frequency essential to your campaign’s success.

Events in Denver

Street team marketing is a great way to get your message out there. Positioning your street team members in high traffic areas, like those that see major events, transition a good campaign into a great one. Street team marketing isn’t the only media ideal for high traffic events. For more marketing ideas using outdoor advertising in Denver CO, visit our guerrilla advertising page.

Most large-scale events in the market are held at the Colorado Convention Center. For information on how you can target this area for an upcoming campaign fill out a request for advertising costs.

Sports in Denver

Denver is the home of the Colorado Rockies of Major League Baseball, Colorado Rapids of Major League Soccer, Denver Broncos of the National Football League, 2013 Solheim Cup of the Ladies Professional Golf Association, and 2014 Federation of International Lacrosse World Championship.