Advertising in Kalamazoo, MI

Advertising in Kalamazoo, MI

outdoor advertising in kalamazoo mi

photo credit: dalydose

Originally known as Bronson, Kalamazoo was founded and named by Titus Bronson. In 1837, the name was changed to Kalamazoo, which is a Potawatomi word. The word was originally used to name the local river, meaning “the mirage or reflecting river.” It is thought that the river looked as if it was full of boiling water because of the fog. The original natives to Kalamazoo were Native Americans of Hopewell. After the Hopewell people began to decline, the Potawatomi culture dominated, living there until the European settlers descended. Kalamazoo is home to the first outdoor shopping mall in the US, which opened in 1959.

Kalamazoo Metro Demographics

Population*: 59,698 (18+)
White American: 68.1%
Hispanic or Latino: 6.4%
African-American: 22.2%
From two or more races: 4.6%
Asian American: 1.7%
Native American: 0.5%
Median household income: $31,189

Have specific questions about marketing in Kalamazoo, MI? We’re here to help. Give us a call or fill out a proposal request.

Sports in Kalamazoo

ECHL
The Kalamazoo Wings 

Events in Kalamazoo

South Haven’s Annual Ice Breaker FestivalEgg Hunt on the River Walk
Storytelling Festival: One World, Many StoriesBack Around the Block Organ Crawl
Garage Sale Art FairPortage Soccer Classic Tournament

Most large-scale events in the market are held at the Kalamazoo County Expo Center & Fairground.

Business and Education in Kalamazoo

Companies of note headquartered in Kalamazoo include Allied Paper Corporation, Association for Behavior Analysis International, Bell’s Brewery, Blood Brothers Auto & Machine Company, Borroughs, Checker Motors Corporation, Fabri-Kal, Handley-Knight, Heritage Guitars, Ihling Brother Everard Company, Kalamazoo, Lake Shore, & Chicago Railway, Kalamazoo Manufacturing Company, Kalamazoo & South Haven Railroad, Stryker Corporation, and Upjohn.

Advertising & PR agencies: (AD) LFK Marketing, Inc., Mazwell + Miller, AB Small Business Marketing, Black Lab Five, Mlive Media Group, Business Review West Michigan, Myrick Design Studio, thomas.wrench, Biggs Gilmore, ZGH Design, Inc. (PR) Lam & Associates, LKF Marketing, Inc., Health Wire/Words, Etc., Rick Chambers & Associates, LLC., ImageStream – Creative Communications, Message Coach Public Relations, JW Public Relations, Deksia, McLouglin Marketing, and RUA Associates.

Colleges: There is one public university located within the city limits: Western Michigan University (WMU). Private colleges in the city include Kalamazoo College.

Must see destinations in Kalamazoo, MI

Alchemist Sculpture FoundryFontana Chamber ArtsKalamazoo Children’s Chorus
Arts Council of Greater KalamazooThe GilmoreKalamazoo Concert Band
Barn TheatreGilmore Care MuseumKalamazoo Film Society
Blue HeavenGreat Lakes Acoustic Music AssociationKalamazoo Nature Center
Carver CenterGull Lake Jazz OrchestraKalamazoo Speedway
Celery Flats Interpretive CenterHayloft TheatreMiller Auditorium
Center Stage TheatreHistoric DistrictsThe New Vic Theatre
Chenery AuditoriumIsland FestState Theatre
The CivicJohn E. Gray Memorial MuseumThe Train Barn
Crawlspace EvictionKalamazoo Air ZooWineries
Farmers Alley TheatreKalamazoo Bach FestivalWolf Lake Fish Hatchery Visitor Center

For more information on Kalamazoo, please visit the Southwest Michigan First Chamber of Commerce website.

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