Home - Top 100 Advertising Markets - Albany/Schenectady/Troy, NY

Market: Albany/Schenectady/Troy, NY

18+ POPULATION: 605,035

Albany is the capital of New York and the Albany-Schenectady-Troy metropolitan area is the fourth largest urban area in New York. Albany's geographic situation makes it equidistant between New York City, Montreal, Buffalo and Boston. The economy is heavily dependant on state government but the area is also a leader in nanotechnology.

POSTERS

25 GRP Showing Qty. = 17
CPM = $3.12
CPP = $18.86

50 GRP Showing Qty. = 34
CPM = $2.96
CPP = $17.92

Avg. DEC Per Poster = 8,980

BULLETINS

25 GRP Showing Qty. = 3
CPM = $5.16
CPP = $31.23

50 GRP Showing Qty. = 6
CPM = $4.90
CPP = $29.67

Avg. DEC Per Bulletin = 55,000

DIGITAL BOARDS

Available – YES
Sold as network – No
Avg. DEC Per Unit = 69,000

TRANSIT KINGS

25 GRP Showing Qty. = 34
CPM = $2.81
CPP = $17.00

50 GRP Showing Qty. = 68
CPM = $2.61
CPP = $15.81

Avg. DEC Per King Display = 4,449

TRANSIT TAILS

25 GRP Showing Qty. = 40
CPM = $2.64
CPP = $16.00

50 GRP Showing Qty. = 80
CPM = $2.46
CPP= $14.88

Avg. DEC Tail Display = 3,781

 

MARKET DATA SHOWN IS BASED ON 2008 INFORMATION

 

 

 

Matrix Media Services

463 E. Town St. Suite 200
Columbus, Ohio 43215

Office: (614) 228-2200
Fax: (614) 228-8404

 


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