Home - Top 100 Advertising Markets - Boise Valley, ID

Market: Boise Valley, ID

18+ POPULATION: 306,000

Boise is the capital and most populous city in Idaho. It is the largest city in the region and serves as the primary government, economic, cultural and trabsportation center for the area. The Boise Valley area frequently receives national recognition for its quality of life and business climate.

POSTERS

25 GRP Showing Qty. = 4
CPM = $2.51
CPP = $7.69

50 GRP Showing Qty. = 8
CPM = $2.51
CPP = $7.69

Avg. DEC Per Poster = 12,000

BULLETINS

25 GRP Showing Qty. = 3
CPM = $2.50
CPP = $7.65

50 GRP Showing Qty. = 5
CPM = $2.50
CPP = $7.65

Avg. DEC Per Bulletin = 20,000

DIGITAL BOARDS

Available – YES
Sold as network – YES
Avg. DEC Per Unit = 19,050

TRANSIT KINGS

25 GRP Showing Qty. = 6
CPM = $0.55
CPP = $1.68

50 GRP Showing Qty. = 12
CPM = $0.55
CPP = $1.68

Avg. DEC Tail Display = 12,750

TRANSIT TAILS

25 GRP Showing Qty. = 8
CPM = $0.38
CPP = $1.17

50 GRP Showing Qty. = 16
CPM = $0.38
CPP = $1.17

Avg. DEC Tail Display = 9,563

 

MARKET DATA SHOWN IS BASED ON 2008 INFORMATION

 

 

 

Matrix Media Services

463 E. Town St. Suite 200
Columbus, Ohio 43215

Office: (614) 228-2200
Fax: (614) 228-8404

 


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