Home - Top 100 Advertising Markets - Dallas, TX
Market: Dallas, TX
18+ POPULATION: 2,925,300
The Dallas / Fort Worth area is fourth-largest metropolitan area in the US. Once known for its oil and cotton industries, Dallas in recent years has become a high-tech and telecommunications hotbed. The Dallas metroplex has more shopping centers per capita than any other US city or metro area and Dallas has more restaurants per capita than New York City. About half of Dallas's population was born outside of Texas.
POSTERS
25 GRP Showing Qty. = 41
CPM = $1.32
CPP = $38.56
50 GRP Showing Qty. = 81
CPM = $1.27
CPP = $37.19
Avg. DEC Per Poster = 17,700
BULLETINS
25 GRP Showing Qty. = 8
CPM = $3.08
CPP = $90.18
50 GRP Showing Qty. = 17
CPM = $2.89
CPP = $84.55
Avg. DEC Per Bulletin = 86,500
DIGITAL BOARDS
N/ATRANSIT KINGS
25 GRP Showing Qty. = 135
CPM = $2.65
CPP = $77.40
50 GRP Showing Qty. = 270
CPM = $2.65
CPP = $77.40
Avg. DEC Per King Display = 5,417
TRANSIT TAILS
25 GRP Showing Qty. = 135
CPM = $2.65
CPP = $77.40
50 GRP Showing Qty. = 270
CPM = $2.65
CPP= $24.73
Avg. DEC Tail Display = 23,269
MARKET DATA SHOWN IS BASED ON 2008 INFORMATION
