Home - Top 100 Advertising Markets - Des Moines, IA

Market: Des Moines, IA

18+ POPULATION: 812,908

Des Moines is the capital and most populous city in Iowa. Des Moines is a major center for the insurance industry and also has a sizable financial services and publishing business base. Des Moines is an important city in US presidental politics as the home of the Iowa caucus.

POSTERS

25 GRP Showing Qty. = 11
CPM = $2.35
CPP = $19.09

50 GRP Showing Qty. = 21
CPM = $2.35
CPP = $19.09

Avg. DEC Per Poster = 11,000

BULLETINS

25 GRP Showing Qty. = 5
CPM = $5.41
CPP = $43.94

50 GRP Showing Qty. = 10
CPM = $5.11
CPP = $41.50

Avg. DEC Per Bulletin = 22,200

DIGITAL BOARDS

Available – YES
Sold as network – YES
Avg. DEC Per Unit = 16,400

TRANSIT KINGS

25 GRP Showing Qty. = 10
CPM = $0.22
CPP = $1.81

50 GRP Showing Qty. = 20
CPM = $0.22
CPP = $1.76

Avg. DEC Tail Display = 20,323

TRANSIT TAILS

25 GRP Showing Qty. = 10
CPM = $0.17
CPP = $1.36

50 GRP Showing Qty. = 20
CPM = $0.16
CPP = $1.30

Avg. DEC Tail Display = 20,323

 

MARKET DATA SHOWN IS BASED ON 2008 INFORMATION

 

 

 

Matrix Media Services

463 E. Town St. Suite 200
Columbus, Ohio 43215

Office: (614) 228-2200
Fax: (614) 228-8404

 


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