Home - Top 100 Advertising Markets - Detroit, MI

Market: Detroit, MI

18+ POPULATION: 3,743,000

Detroit is traditionally known as the world’s automotive center. It is the largest city in Michigan and has long been known as one of the nation’s epicenters for live music. Many famous musicians hail from Detroit. Most of the city’s economy is based on support of the auto industry, but Detroit is also an important center for global trade.

POSTERS

25 GRP Showing Qty. = 52
CPM = $1.49
CPP = $55.82

50 GRP Showing Qty. = 104
CPM = $1.40
CPP = $52.53

Avg. DEC Per Poster = 19,000

BULLETINS

25 GRP Showing Qty. = 15
CPM = $2.49
CPP = $93.11 50

GRP Showing Qty. = 30
CPM = $2.41
CPP = $90.32

Avg. DEC Per Bulletin = 67,000

DIGITAL BOARDS

Available – YES
Sold as network – NO
Avg. DEC Per Unit = 115,600

TRANSIT KINGS

25 GRP Showing Qty. = 100
CPM = $1.20
CPP = $44.90 50

GRP Showing Qty. = 200
CPM = $1.03
CPP = $38.49

Avg. DEC Per King Display = 9,725

TRANSIT TAILS

25 GRP Showing Qty. = 100
CPM = $0.77
CPP = $28.88 50

GRP Showing Qty. = 200
CPM = $0.69
CPP= $25.67

Avg. DEC Tail Display = 9,720

 

MARKET DATA SHOWN IS BASED ON 2008 INFORMATION

 

 

 

Matrix Media Services

463 E. Town St. Suite 200
Columbus, Ohio 43215

Office: (614) 228-2200
Fax: (614) 228-8404