Home - Top 100 Advertising Markets - Louisville, KY

Market: Louisville, KY

18+ POPULATION: 337,900

Louisville is the largest city in Kentucky and is famous as the home of the Kentucky Derby. Louisville has emerged as a major center for health care and medical science industries. One-third of all bourbon whiskey comes from Louisville.

POSTERS

25 GRP Showing Qty. = 16
CPM = $1.41
CPP = $4.76

50 GRP Showing Qty. = 32
CPM = $1.41
CPP = $4.76

Avg. DEC Per Poster = 14,200

BULLETINS

25 GRP Showing Qty. = 3
CPM = $1.52
CPP = $5.13

50 GRP Showing Qty. = 6
CPM = $1.38
CPP = $4.66

Avg. DEC Per Bulletin = 72,500

DIGITAL BOARDS

N/A

TRANSIT KINGS

25 GRP Showing Qty. = 35
CPM = $3.87
CPP = $13.07

50 GRP Showing Qty. = 70
CPM = $3.66
CPP = $12.37

Avg. DEC Per King Display = 2,414

TRANSIT TAILS

25 GRP Showing Qty. = 35
CPM = $4.56
CPP = $15.40

50 GRP Showing Qty. = 70
CPM = $4.42
CPP = $14.93

Avg. DEC Tail Display = 2,414

 

MARKET DATA SHOWN IS BASED ON 2008 INFORMATION

 

 

 

Matrix Media Services

463 E. Town St. Suite 200
Columbus, Ohio 43215

Office: (614) 228-2200
Fax: (614) 228-8404

 


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