Home - Top 100 Advertising Markets - Reading, PA
Market: Reading, PA
18+ POPULATION: 504,500
Reading is the fifth largest city in Pennsylvania and was one of the first localities where outlet shopping became a tourist industry. Reading is known as the "Pretzel City" for its numerous pretzel bakeries and its also known as "Baseballtown" for its rich baseball history.
POSTERS
25 GRP Showing Qty. = 14
CPM = $0.93
CPP = $4.67
50 GRP Showing Qty. = 28
CPM = $0.89
CPP = $4.47
Avg. DEC Per Poster = 22,700
BULLETINS
25 GRP Showing Qty. = 3
CPM = $2.39
CPP = $12.04
50 GRP Showing Qty. = 6
CPM = $2.26
CPP = $11.40
Avg. DEC Per Bulletin = 33,800
DIGITAL BOARDS
Available – YESSold as network – YES
Avg. DEC Per Unit = 30,614
TRANSIT KINGS
25 GRP Showing Qty. = 10
CPM = $0.63
CPP = $3.20
50 GRP Showing Qty. = 25
CPM = $0.60
CPP = $3.03
Avg. DEC Tail Display = 12,500
TRANSIT TAILS
25 GRP Showing Qty. = 6
CPM = $0.38
CPP = $1.92
50 GRP Showing Qty. = 12
CPM = $0.30
CPP = $1.51
Avg. DEC Tail Display = 12,500
MARKET DATA SHOWN IS BASED ON 2008 INFORMATION
