Home - Top 100 Advertising Markets - Rochester, NY
Market: Rochester, NY
18+ POPULATION: 783,200
The Rochester metropolitan area is the second largest economy in New York State, behind New York City, and Rochester is the third largest city in New York. Because of the high prevalence of imaging and optical science among the industry and universities, Rochester is known as the world capital of imaging.
POSTERS
25 GRP Showing Qty. = 26
CPM = $3.31
CPP = $25.94
50 GRP Showing Qty. = 51
CPM = $3.15
CPP = $24.70
Avg. DEC Per Poster = 7,800
BULLETINS
25 GRP Showing Qty. = 5
CPM = $4.64
CPP = $36.32
50 GRP Showing Qty. = 9
CPM = $4.57
CPP = $35.75
Avg. DEC Per Bulletin = 46,000
DIGITAL BOARDS
N/ATRANSIT KINGS
25 GRP Showing Qty. = 29
CPM = $0.60
CPP = $4.69
50 GRP Showing Qty. = 58
CPM = $0.50
CPP = $3.95
Avg. DEC Tail Display = 9,000
TRANSIT TAILS
25 GRP Showing Qty. = 36
CPM = $0.67
CPP = $5.24
50 GRP Showing Qty. = 72
CPM = $0.55
CPP = $4.31
Avg. DEC Tail Display = 7,200
MARKET DATA SHOWN IS BASED ON 2008 INFORMATION
