Home - Top 100 Advertising Markets - Scranton/Wilkes Barre, PA
Market: Scranton / Wilkes Barre, PA
18+ POPULATION: 419,052
Scranton is Pennsylvania's sixth most populous city and along with Wilkes-Barre, was long known as a major mining community. There has been an emphasis on revitalization in both communities since the mid-1980s. Scranton is currently known for being the fictional set of the NBC hit show, The Office.
POSTERS
25 GRP Showing Qty. = 5
CPM = $2.55
CPP = $10.68
50 GRP Showing Qty. = 10
CPM = $2.55
CPP = $10.68
Avg. DEC Per Poster = 8,500
BULLETINS
25 GRP Showing Qty. = 2
CPM = $3.12
CPP = $13.06
50 GRP Showing Qty. = 3
CPM = $3.12
CPP = $13.06
Avg. DEC Per Bulletin = 29,200
DIGITAL BOARDS
Available – YESSold as network – YES
Avg. DEC Per Unit = N/A
TRANSIT KINGS
25 GRP Showing Qty. = 4
CPM = $0.16
CPP = $0.67
50 GRP Showing Qty. = 8
CPM = $0.16
CPP = $0.67
Avg. DEC Tail Display = 26,191
TRANSIT TAILS
25 GRP Showing Qty. = 4
CPM = $0.11
CPP = $0.48
50 GRP Showing Qty. = 8
CPM = $0.11
CPP = $0.48
Avg. DEC Tail Display = 26,191
MARKET DATA SHOWN IS BASED ON 2008 INFORMATION
