Home - Top 100 Advertising Markets - Springfield, MA
Market: Springfield, MA
18+ POPULATION: 530,400
Springfield is the third largest city in Massachusetts and is known as the birthplace of basketball. Springfield is the cultural center of western Massachusetts and is an industrial neighbor with Hartford, CT.
POSTERS
25 GRP Showing Qty. = 13
CPM = $3.53
CPP = $18.72
50 GRP Showing Qty. = 26
CPM = $3.53
CPP = $18.72
Avg. DEC Per Poster = 10,388
BULLETINS
25 GRP Showing Qty. = 3
CPM = $4.53
CPP = $24.04
50 GRP Showing Qty. = 6
CPM = $4.53
CPP = $24.04
Avg. DEC Per Bulletin = 50,000
DIGITAL BOARDS
N/ATRANSIT KINGS
25 GRP Showing Qty. = 15
CPM = $1.11
CPP = $5.90
50 GRP Showing Qty. = 30
CPM = $1.11
CPP = $5.90
Avg. DEC Tail Display = 8,395
TRANSIT TAILS
25 GRP Showing Qty. = 15
CPM = $0.73
CPP = $3.90
50 GRP Showing Qty. = 30
CPM = $0.73
CPP = $3.90
Avg. DEC Tail Display = 8,395
MARKET DATA SHOWN IS BASED ON 2008 INFORMATION
