Traditional Outdoor Advertising

Outdoor advertising is categorized as any form of advertising visible in the outdoors, such as billboards, transit displays, bus ads, and even aerial banners. Essentially, outdoor advertising media encompasses all media that reaches consumers while outside the home.

Traditional outdoor media are options that have been around longer than most other forms out-of-home advertising. These options can be place based (bulletins, posters, malls, airports) or location targeted (rails, buses, aerials).