Bus Advertising
Exterior Bus Ads
Advertising on the exterior of bus transits is a great way to reach riders, as well as pedestrians and vehicular traffic. Exterior displays can be placed on the front, back, or either side of the vehicle. The sizes range from bus wraps to king (30" x 144") and tail displays (21" x 72").
Click here for a break down of all the exterior bus formats.
Bus Bench Ads
Bus benches are a relatively inexpensive form of street-level out-of-home media. Placed near high-traffic intersections, bus benches are usually visible while stopped at a traffic light. In addition to impressions gained from vehicle traffic, bus benches also capture the attention of public transit commuters. Bus bench advertising is a favored option for small local businesses specializing in services like roofing, real estate and auto glass replacement .
Bus Shelter Ads
Bus Shelters, also referred to as transit shelters, attract views from pedestrian foot traffic, passing motorists and people waiting for their mode of transit transportation. Posters are typically displayed in both exterior positions (facing the street) and interior positions (facing inside the shelter) and some shelters can be customized and fabricated with additional creative elements. Shelters are an effective form of street-level media, especially in congested urban areas and in areas where large-format outdoor advertising options do not exist.
Digital Bus Advertising
Digital bus displays are located on the exterior of buses. The signs are typically located on the side of a bus, often below the rider's windows and between the tire wells. Digital bus displays are at eye level to reach pedestrians, commuters and vehicular traffic. These exterior transit displays are used to reach a mass audience. The transit digital displays are bright therefore grabbing attention is not an issue. These signs can be seen from far away and since the creative changes the movement is eye catching too. Typically the loop is less than a minute and holds approximately 6 advertisers. The average spot length is less than ten seconds in length. With digital advertising, advertisers have the ability to change their message throughout the day. An advertiser could run a message in the morning, afternoon and evening.
Digital Bus Shelters
Digital Bus Shelters or digital transit shelters offer 24-hour visibility to both vehicular and pedestrian traffic. These displays are perfect for a street level marketing campaign since they are typically placed at high circulation locations. Digital transit displays hold multiple advertisers and rotates through messages throughout the day. The movement between advertisers will catch the eye of consumers as they are approaching the digital bus shelters. Digital offers advertisers the ability to change their message throughout the day. Messages can be day-parted in some markets to allow advertisers to run morning, afternoon and evening specials.
Ferry Advertising
Ferry Advertising ads are placed within the interior and exterior of a Ferry. Ferry's are a form of transportation usually a boat sometimes a ship used to carry passengers across a body of water. Most operate on a regular or frequent route, opening up the opportunities to reach repeat travelers to and from there commute. Ferries are a part of the public transportation system of many waterside cities and islands. This form of transit advertising can help you narrow your focus to those common to this form of transportation, allowing direct transit between points. There are many different types of ferry advertising, including but not limited to: wrapped ferries, 1 & 2 sheet posters, backlit panels, passenger cabin wall ads, floor square ads and auto barn wall ads. If you are looking to reach travelers at the ferry station there are many opportunities connecting you to each vessel, route and terminal location; including terminal wall ads, vessel door wraps, vessel custom wall ads, posters and more.
Bus & Rail Interior Cards
Interior cards are positioned in bus interiors above passenger seats. Longer viewing time allows for more copy than standard outdoor ads. This bus or rail ad provides uncompromised visibility for a captive audience of commuters. Interior cards are framed above passenger seats; some are backlit to increase impact and exposure. These ads reach bus and rail riders and are available in most markets with public transportation systems.
Station Domination
Station Domination refers to completely taking over all media display opportunities within a transit (subway, rail, bus) station. Urban panels, jumbo king posters, dioramas, floor graphics and unique installations are among the different types of media offerings that when combined create true visibility dominance for the advertiser at the specific location / station.
Terminal Displays
Terminal Displays are located in and around the terminal/stations where passengers wait to board and de-board their trains. Terminal or station displays are offered in a variety of formats: 1, 2, & 3 sheet posters, platform kiosks, backlit kiosks and clock displays are some of the most common types of terminal displays. These transit displays vary by sizes, stations and markets. Terminal displays are available in most major markets with a rail/subway system.
Turnstyle Advertising
Turnstiles are a form of gate or entryway that allows one person to pass at a time, this often restricts passage only to people who insert a ticket or payment for the transit they prefer. Often located in high traffic locations, this downtown transit ad make is visible to thousands. Turnstile ads can be placed on the front panel of the turnstile or on the arm of the turnstile. Allowing your target audience to not only see but touch and walk through your ad, this turns an average turnstile in to a your powerful advertising tool. Turnstiles are often seen in subway or train stations in key markets. Turnstiles ads vary in size and are available in most major markets with a rail/subway system.
