Urban Panel Advertising
Urban Panels are static and digital displays in major metro markets that are positioned above the entrances / exits of transit stations like subway stations, rail stations, etc. Urban panels are viewed by both pedestrian foot traffic on the street-level and also by daily commuters using the available transit systems.
Urban panels can often be purchased individually in order to geo-target a particular area, or they can be bought as a network, delivering wider reach across the market. When an advertiser executes a station domination within a transit station, urban panels are often included in the domination efforts.