Wallscape Advertising
Wallscapes are a large and high impact medium of advertising. These structures are found in the "downtown" areas of top advertising markets. Wallscapes can be found on the sides of apartment buildings, parking garages, and other various high profile buildings throughout a city.
Wallscapes target both vehicular and pedestrian traffic of city professionals as well as tourists and are great for branding and creative campaigns.
An added benefit of wallscape advertising is media and word-of-mouth exposure. The installation of a wallscape generally takes a few days which builds consumer anticipation. Depending on creative, media outlets often cover the advertisement in their newscast or publicaiton.
