A change in season often means a necessary change in approach for most campaigns. A consumer driven need to be outdoors leads to less television ads and even more out-of-home advertising. One spring and summer mainstay, especially useful for...
Out-of-Home Advertising: The Timeline
The growth of outdoor advertising is transforming the way we do business. What better way to experience that growth than at the 2011 OAAA / TAB National Convention & Trade Show? This year, the Grab Your Share! conference will be held in Miami...
One recent example can be found in Columbus, OH. Nationwide Children’s Hospital placed a three panel wallscape in downtown Columbus. Equipped with extensions and visually stimulating creative, they’ve elevated the Miracles At Play...
I often field calls from business owners who are looking to advertise their product or service on a billboard for the first time and at some point in the conversation I usually hear this question: “How do I know it is going to...
Here’s a handy reference of Frequently Asked Questions- FAQ’s for all of our current and potential clients: What does Matrix Media Services do? What are the benefits of using Matrix Media Services? How much does it cost? You said gas pump...
Working on creative for a bulletin, poster, mall, or cinema display? Contrast is directly responsible for the visibility of your message. Below is an example of good contrast and bad contrast.
According to a recent study, restroom advertising is proven to remain in the consumers mind longer than you may realize. There is nearly a 100% recall on restroom ads with an 84% recall rate. (Of those 84%, nearly 89% can recall three or more...
Out-of-home experts, Matrix Media Services Wishing You A Happy Holiday Season!
There are numerous elements that must come together in order to gain positive ROI from each advertising campaign. The chosen media mix is one of the most important aspects of reaching your target audience successfully. Once you have come up with...
QR Code is a 2-dimensional bar code — like the bar code on a price tag or piece of registered mail — readable with the appropriate scanner and embedded with information. Although not newly invented, but rather new to U.S. consumers...
There was a recent article on AdWeek’s website concerning out-of-home database planning and buying systems, specifically Starcom’s system created by DOmedia. “Big OOH Players Reject Starcom’s DOmedia” The article brough to light...
