There was a recent article on AdWeek’s website concerning out-of-home database planning and buying systems, specifically Starcom’s system created by DOmedia. “Big OOH Players Reject Starcom’s DOmedia” The article brough to light...
Advertising agency Droga5 and Microsoft Bing partnered to create what will undoubtably prove to be the textbook example of how to integrate multiple advertising channels, especially in regard to outdoor / out-of-home advertising. Gone are the...
When companies and advertising agencies are ready to implement their marketing plans, there’s no better place to start than with a Media Buying Agency.
digital advertising, digital out-of-home billboard, digital out-of-home, transit shelters, grocery stores, billboards, digital bulletins, digital posters, digital media, DOOH advertising, production, no-cost production, Wendy’s, McDonalds...
From less-is-more to more-is-more, these traditional out-of-home media campaigns (bulletins, wallscapes, and murals) used effective copy and scale to deliver a message worthy of just about everyones attention.
According to a recent study, over 20 million motorists are reached annually using about 12,000 digital gas station advertising screens nationwide. With an audience who is always on the go, there are now ample opportunities to find them. There is...
Patients typically wait an average of 17 minutes in the physician’s reception area before moving to an exam room and 94% of patients go to the drugstore within a few hours of leaving the doctor’s. Knowing this, advertisers have jumped at the...
One of the most economical forms of cinema advertising is pre-show on-screen advertising. The pre-show runs prior to the trailers and feature film. Cinema pre-shows engage the audience with trivia questions, commercials and music in various...
The NBA free agency period began at 12:01 am today, but billboards in major markets like Chicago, Miami and New York City have been pleading for superstars Lebron James and Dwyane Wade to land on their respective home teams for several weeks...
Out of Home Media is divided into two segments, traditional and non-traditional media. Traditional OOH media includes the more standard advertising you see from day-to-day like billboard advertising, transit advertising, cinema advertising and...
95X83Q2VBV7C HBO’s TRUE BLOOD Season Three rolled out an eye-catching digital subway poster campaign. Located within the Times Square subway station in New York City, ultra-thin 10″ LCD screens are embedded into traditional two-sheet...
Here at Matrix Media Services, we specialize in the oldest media on earth, out-of-home advertising. There is a variety of outdoor media that make up the OOH industry. Traditionally, outdoor advertising encompassed anything outdoors. For the most...
