Gas pump advertising can come in a variety of formats. Two of the most common static options are gas pump toppers and gas pump nozzle ads. Typically station specific, this advertising options reach your target audience while they’re on-the-go and in the mindset to mach purchasing decisions.

Gas pump advertising using toppers

Gas pump toppers are placed on top of gas pumps at participating gas stations to reach the consumer while pumping gas when consumers are open to advertising messaging during their wait. Advertisers can target specific demographic or geographic target markets by selecting specific gas stations, or purchase a general showing level to reach a more general audience. In most cases, advertisers receive ads on all pumps within a single station, allowing for your brand to dominate the selected location. Gas pump toppers come in two varieties: static ads placed in frames and digital screens with advertising spots or slides interspersed between pre-recorded content meant to entertain and inform the viewer. Gas pump toppers have high dwell time with consumers, making it a cost effective way to cut through the daily advertising clutter.

Gas pump advertising using nozzle ads

Gas Nozzle ads (also known as filler board ads) are advertising messages inside a frame attached to the nozzle of a gas pump hose. Advertisers can literally put their message into the hands of their target audience. Just like Gas Pump Topper ads, advertisers can choose a specific geographic area, down to the zip code, of where they would like to target, or can be purchased in general market showings to reach a general audience. Target your audience in a clutter and distraction-free environment with a media that boasts a considerable dwell time and ad recall. This media is especially effective to advertise brands that are sold inside the gas station convenience stores or have an on-the-road affiliation or theme.

To see similar advertising options, visit our on the go advertising page. 

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