Kmart Knows ‘Yo Mama’ & How to Generate Consumer Attention
We all know advertising is all about creative. Don’t get me wrong, you can certainly advertise with basic or minimal creativity and your ad will be seen. But a highly creative ad generates more reach, frequency and recall. Creative comedy is one of the best ways to take a campaign from a marketing tool to consumer entertainment.
Our current pick for most entertaining commercial, Kmart’s back-to-school spot featuring playground children bantering with ‘yo mama’ jokes.