Outdoor Advertising Scene 1: Account Manager, Media Planner or Media Director without Matrix Media Services
It’s Monday, you’re an in-house media manager.
You have an RFP for outdoor advertising.
You sit down and make a list of all the outdoor media needed.
You research the ins and outs of the media you’re not familiar with.
You take a look at the markets you’re entering, most are new to you.
You do some research on each market, realizing there is still so much you don’t know but you don’t have all the time in the world.
You research the main vendors for the traditional media in each of your markets.
You start making contact.
Between vendors being on vacation, in a meeting, on a market ride, and just plain slow- you’re falling behind.
You press on with fingers crossed.
You move on to another market.
The vendor who used to sell the media space in that market sold the business.
The contact number listed all over the Internet is no longer in service.
What now?
To save yourself from an approaching headache, you move on to another media.
This time you only have to contact one vendor for the entire campaign. Should be a walk in the park, right?
Turns out, the “national” vendor isn’t so national and can’t reach a third of your markets.
On top of that, their minimum requirements exceed your entire budget.
Now you basically have to start over in researching this media.
You contact a local rep for the media.
Their charting person is out or they claim they don’t chart locations until 30-60 days out from a campaign.
You’d think there would be an easy way to find everything you need online, but you quickly realize that new media vehicles aren’t as flushed out online as you’d expect.
Someone finally gets you locations but you notice there’s missing information.
You re-contact your appointed vendor for the missing information and he/she informs you of additional contract terms that aren’t doable with your campaign.
They’re new in the market and their manager is out for the next week.
You start to wonder how people find what they need in outdoor.
Your deadline is approaching and this isn’t the only campaign you’re working on.
You’ve spent days getting the run around in markets you’re unsure of and have nothing to show for it.
You aren’t sure how you’re going to finish this project.
Outdoor Advertising Scene 2: Account Manager, Media Planner or Media Director with Matrix Media Services
It’s Monday, you’re an in-house media manager.
You have an RFP for outdoor advertising.
You send the information to Matrix Media Services.
They send you a complete proposal on Wednesday with all the information you need and clear terms that align with what you requested.
