Outdoor Advertising Scene 1: Account Manager, Media Planner or Media Director without Matrix Media Services

• It’s Monday, you’re an in-house media manager.
• You have an RFP for outdoor advertising.
• You sit down and make a list of all the outdoor media needed.
• You research the ins and outs of the media you’re not familiar with.
• You take a look at the markets you’re entering, most are new to you.
• You do some research on each market, realizing there is still so much you don’t know but you don’t have all the time in the world.
• You research the main vendors for the traditional media in each of your markets.
• You start making contact.
• Between vendors being on vacation, in a meeting, on a market ride, and just plain slow- you’re falling behind.
• You press on with fingers crossed.
• You move on to another market.
• The vendor who used to sell the media space in that market sold the business.
• The contact number listed all over the Internet is no longer in service.
• What now?
• To save yourself from an approaching headache, you move on to another media.
• This time you only have to contact one vendor for the entire campaign. Should be a walk in the park, right?
• Turns out, the “national” vendor isn’t so national and can’t reach a third of your markets.
• On top of that, their minimum requirements exceed your entire budget.
• Now you basically have to start over in researching this media.
• You contact a local rep for the media.
• Their charting person is out or they claim they don’t chart locations until 30-60 days out from a campaign.
• You’d think there would be an easy way to find everything you need online, but you quickly realize that new media vehicles aren’t as flushed out online as you’d expect.
• Someone finally gets you locations but you notice there’s missing information.
• You re-contact your appointed vendor for the missing information and he/she informs you of additional contract terms that aren’t doable with your campaign.
• They’re new in the market and their manager is out for the next week.
• You start to wonder how people find what they need in outdoor.
• Your deadline is approaching and this isn’t the only campaign you’re working on.
• You’ve spent days getting the run around in markets you’re unsure of and have nothing to show for it.
• You aren’t sure how you’re going to finish this project.

Outdoor Advertising Scene 2: Account Manager, Media Planner or Media Director with Matrix Media Services

• It’s Monday, you’re an in-house media manager.
• You have an RFP for outdoor advertising.
• You send the information to Matrix Media Services.
• They send you a complete proposal on Wednesday with all the information you need and clear terms that align with what you requested.

Do yourself a favor, contact us for your next outdoor advertising campaign or simply fill out our online RFP form for advertising costs.