Billboard advertising is the longest standing form of marketing. Not only has it been around more than all others, it remains the most cost effective option as well. With the lowest average CPM, billboard advertising is great for campaigns that don’t have the luxury of a large budget, as well as additions to a campaigns media mix. In fact, when OOH is added to the media mix, campaigns experience increased success in reach and recall.
Available in most markets, billboards can be purchased as stand alone units, as part of a showing package, and as a set of rotating units.
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