The Advantages of Working with a Media Buying Agency
When companies and advertising agencies are ready to implement their marketing plans, there’s no better place to start than with a Media Buying Agency.
Digital Out-of-Home Billboard Advertising
digital advertising, digital out-of-home billboard, digital out-of-home, transit shelters, grocery stores, billboards, digital bulletins, digital posters, digital media, DOOH advertising, production, no-cost production, Wendy’s, McDonalds...
Traditional Out-of-Home Advertising; The Creative Edition
From less-is-more to more-is-more, these traditional out-of-home media campaigns (bulletins, wallscapes, and murals) used effective copy and scale to deliver a message worthy of just about everyones attention.
Gas Station Digital Advertising: Fueling the Out-of-Home Media Experience
According to a recent study, over 20 million motorists are reached annually using about 12,000 digital gas station advertising screens nationwide. With an audience who is always on the go, there are now ample opportunities to find them. There is...
Consumer Wait Time Becomes An Advertising Opportunity
Patients typically wait an average of 17 minutes in the physician’s reception area before moving to an exam room and 94% of patients go to the drugstore within a few hours of leaving the doctor’s. Knowing this, advertisers have jumped at the...
Cinema Advertising Turns Blockbuster Results
One of the most economical forms of cinema advertising is pre-show on-screen advertising. The pre-show runs prior to the trailers and feature film. Cinema pre-shows engage the audience with trivia questions, commercials and music in various...
Out-of-Home Billboards, Wallscapes and Murals Beckon LeBron, D. Wade, As NBA Free Agency Begins
The NBA free agency period began at 12:01 am today, but billboards in major markets like Chicago, Miami and New York City have been pleading for superstars Lebron James and Dwyane Wade to land on their respective home teams for several weeks...
Out-of-Home Advertising: Perceptions Versus Reality
Out of Home Media is divided into two segments, traditional and non-traditional media. Traditional OOH media includes the more standard advertising you see from day-to-day like billboard advertising, transit advertising, cinema advertising and...
HBO’s TRUE BLOOD Vamps Up Season Three With Digital Subway Poster Campaign
95X83Q2VBV7C HBO’s TRUE BLOOD Season Three rolled out an eye-catching digital subway poster campaign. Located within the Times Square subway station in New York City, ultra-thin 10″ LCD screens are embedded into traditional two-sheet...
Traditional Outdoor Advertising: The Basics
Here at Matrix Media Services, we specialize in the oldest media on earth, out-of-home advertising. There is a variety of outdoor media that make up the OOH industry. Traditionally, outdoor advertising encompassed anything outdoors. For the most...
Eco Friendly Posters Clean Up Out-Of-Home Advertising
Reducing our collective carbon footprint is currently a top concern. Individual efficiency has now leaked into the work place and many companies are attempting to do their part to rid of excess waste. One place where this is clearly evident is...
Mobile Billboard Advertising Goes Experiential
The growing mobility of today’s world is no secret and the geniuses in the out-of-home industry certainly aren’t treating it as one. These clever industry leaders took billboards one step further when they created mobile billboards, but they’ve...