Terri Kraft

Senior Vice President Media Sales 

If someone wrote a biography of your life, what would it be titled?

“Reflections”

What’s your biggest pet peeve?

Calling a business and having to waste my time listening to long automated answering messages before they tell me what number to press because it’s an inconvenience for them to pay someone to answer their phone.

What’s your go-to vending machine snack?

Snickers

Describe yourself in one word:

Fastidious

What’s your favorite smart phone application?

To Do

If someone saw you at happy hour, what drink would be in your hand?

Tanqueray 10 & Tonic with lime

If your house was on fire, what item would you save first?

Purse, Safe Box, Cell Phone, Laptop, Photos, Jewelry, am I out yet?

If you could choose one super power, what would you choose?

Healing people

If you had to pick one out-of-home media to put your face on, what would media would you pick?

Fruit stickers

What did you want to be when you grew up?

Wealthy

Who gave you the best piece of advice, and what did they say?

Charles McCrimmon told me to, “Go take a walk and buy me a Snapple” during my first large media buy.

What was the hardest out-of-home media concept for you to grasp when you first began working in the industry?

Reach & frequency

When did you begin your career at Matrix Media?

12 years ago… when gas was $1.26 a gallon and Tiger won his first Grand Slam