Advertising in Springfield, MA
About Springfield
Known as The City of Firsts for its many innovations, the city of Springfield is the largest city in Western New England and is the urban, economic and cultural capital of Massachusetts. Springfield’s major industries include trade and transportation; education and health services; manufacturing; tourism and hospitality; and government. The Hartford-Springfield region is known as The Knowledge Corridor because it hosts over 160,000 university students attending over 32 universities and liberal arts colleges.
Springfield Demographics
City Population: 153,991 (18+)
▹ White American: 51.8%
▹ Hispanic or Latino: 38.8%
▹ African-American: 22.3%
▹ From two or more races: 4.7%
▹ Asian American: 2.4%
▹ Native American: 0.6%
Median household income: $35,163
Sports in Springfield
Springfield Falcons – American Hockey League (AHL)
American International College Yellow Jackets – National Collegiate Athletic Association (NCAA)
Pair O Dice City Roller Derby – Independent women’s roller derby team
Business and Education in Springfield
Businesses of note: The city is home to 1 Fortune 100 Company, Mass Mutual Life Insurance Company. Other companies of note headquartered in Springfield include Smith & Wesson, Merriam Webster, American Hockey League, Big Y, Baystate Health, and Peter Pan Bus Lines.
Advertising & PR agencies: (AD) Six-Point Creative Works, TSM Design, Access to Media, Yellowbook 360, Jansin Advertising, Inc. (PR) Garvey Communication Associates, Inc. Burke & CO, The Creative Strategy Agency, Inc. Fitzgerald & Mastroianni, Inc., Market Mentors.
Colleges: There are 3 public universities located within the city limits: UMass Center at Springfield, Springfield Technical Community College, Holyoke Community College. Private colleges in the city include Western New England University, Springfield College, American International College, Mount Holyoke College, Smith College, Hampshire College, Amherst College, Elms College.
Events in Springfield
Hoop City Jazz Festival, Basketball Hall of Fame Enshrinement Weekend, Mattoon Street Arts Festival, Pioneer Valley Jewish Film Festival, World’s Largest Pancake Breakfast, Star Spangled Springfield, Caribbean Festival, The Parade of Big Balloons, Bright Nights, Stearns Square Concert Series.
Most large-scale events in the market are held at Springfield’s MassMutual Convention Center.
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Springfield’s Must See Destinations
Springfield Armory National Historic Site, Dr. Seuss National Memorial Sculpture Garden, Basketball Hall of Fame, Springfield Science Museum, Springfield Museums, Forest Park & Zoo in Forest Park, McKnight National Historic District, Six Flags New England.